portfolio and social media
Mario + Rabbids: Rabbid Peach Instagram
For two years, I was the voice behind Rabbid Peach's instagram. She is an extremely popular character in the games I worked on, Mario + Rabbids: Kingdom Battle and Mario + Rabbids: Sparks of Hope. Click on her fabulous picture to get a peek into her world.
Mario + Rabbids Instagram
Along with the Ubisoft brand team, I curated content for the Mario + Rabbids Instagram. Click on Princess Peach to see my work!
Mario + Rabbids Twitter/X
Once again alongside the Brand team, I created content, including videos, gifs, static images, and copywriting for the Mario + Rabbids Twitter.
Campaign results and analysis
To find out what our audience wanted to see in the game moving forward, I ran multiple social listening campaigns on hot topics I would notice while doing my everyday analytics. The most significant topic by far was our player base wanting to see the return of the character "Rayman", a character whose franchise was where the Rabbids first spawned. In turn, the third DLC for the game was focused on Rayman, which was extremely popular.
